Facebook has released data that indicates 10 million people from around the World talked about the 2019 Africa Cup of Nations on the platform during the month-long championship. Egypt hosted the AFCON from June 21 – July 19. The tournament generated more than 30 million interactions (posts, comments, likes, shares) on the social network as […]
Spanish LaLiga giants Real Madrid have begun plans to monetize their content via mobile operators across Africa. The record UEFA Champions League winners have contracted Telecoming to distribute their content throughout the continent. Clubs like AS Roma have begun catering to African fans through digital channels by setting up a Pidgin English Twitter account. The […]
The Copa America, South America’s premier international football championship, began on June 14 in Brazil. It will run until July 7. Nigerians and Africans looking to watch the 46th Copa America can catch the action live on HD via StarTimes. The broadcaster has secured exclusive broadcast rights to the tournament for Sub-Saharan Africa, which covers […]
Fenerbahce midfielder Victor Moses remains Nigeria’s leading footballer on social media with just three of them having more than a million followers, according to a new report by RESULT Sports. The Global Digital Football Benchmark 2019 – Players Edition was released at the end of April with a coverage of the top 275 players […]
Spanish football league, LaLiga, has garnered over a million Nigerian followers on its English language Facebook account (with 53m+ followers). This feat underlines LaLiga’s huge support in Nigeria as fans not only watch the matches but also interact and engage on social media to show support. The LaLiga Facebook page gives fans access to official […]
A few weeks ago, I was asked to moderate an interview on one of Nigeria’s leading football WhatsApp groups, Nigeria Football Support Platform (NFSP). The guest was Mario Leo, founder of RESULT Sports, one of the leading digital agencies working in sports. Being a digital researcher in sports myself, I have followed their work over […]
AS Roma’s decision to set up a Pidgin English Twitter account to cater to its Nigerian fans is finding great reception. In just 24 hours, they have hit more than 11,000 followers. Take a look at AS Roma Pidgin: https://twitter.com/ASRomaPidgin?s=09 The club has become close to the heart of Nigerian Twitter since 2018 with fans […]
Kyrie Irving, Boston Celtics The National Basketball Association (NBA) and YouTubeo have announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA […]