(Press Release) Nigeria’s leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited have secured the media rights to broadcast a live English Premier League match per week on Free-To-Air television over the course of the 2019/2022 rights cycle. The Sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-To-Air […]
The Copa America, South America’s premier international football championship, began on June 14 in Brazil. It will run until July 7. Nigerians and Africans looking to watch the 46th Copa America can catch the action live on HD via StarTimes. The broadcaster has secured exclusive broadcast rights to the tournament for Sub-Saharan Africa, which covers […]
This is one in the series of my reviews of television commercials involving sports and corporate brands Women’s football is gaining corporate support worldwide ahead of the FIFA Women’s World Cup in France this month. Several super brands are reaching out to the huge demographic that supports women’s football by placing their names in the […]
It is the most anticipated fight of the season and it promises to be an explosive encounter. The international boxing community will hold their breath on Sunday, 2 June as Anthony “AJ” Joshua defends his world titles against Andy Ruiz Jr in a heavyweight boxing bout slated to hold at the Madison Square Garden in […]
Kyrie Irving, Boston Celtics The National Basketball Association (NBA) and YouTubeo have announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA […]
It has taken six years after the launch of the Mikel Obi Foundation for footballer John Obi Mikel to finally find his passion and decide on the best way to give back to society. The midfielder has announced a reality series titled “Nigeria’s Next Football Superstar” where he will pick nine talented footballers from auditions […]
On November 1, almost one year after the launch of its business in Nigeria, Econet Media announced significant changes to its Kwese TV operations across the continent. It said it will refocus its business towards digital while cutting off all its branded channels and third-party channels leaving only the Kwese Free Sports and other FTA […]
It’s another August and the football leagues of Europe are set to kick off over the coming days. African fans who are keen to watch live football will find the rights nicely spread out among the television channels across the land. Sports television broadcast rights do not come cheap. These rights have cost their owners […]
Kwese TV and the Broadcasting Organization of Nigeria (BON) announced a deal on Monday that will see local stations broadcast the 2018 World Cup in Nigeria: https://www.channelstv.com/2018/05/21/kwese-sports-bon-reach-agreement-to-broadcast-world-cup-live/#.WwP2wUSIn9k.whatsapp Through Kwese’s FIFA WorldCup official rights, 32 matches will be made available free-to-air for terrestrial channels via this deal. The matches include Nigeria games, matches involving the four […]
With two months left to the start of the 2018 FIFA World Cup, StarTimes, one of the three rights owners of the tournament in Nigeria, unveiled its promotional video on Monday, April 9. The two and half minute TVC shows a timeline of Nigeria’s World Cup participation over the last 24 years through the eyes […]