The Copa America, South America’s premier international football championship, began on June 14 in Brazil. It will run until July 7. Nigerians and Africans looking to watch the 46th Copa America can catch the action live on HD via StarTimes. The broadcaster has secured exclusive broadcast rights to the tournament for Sub-Saharan Africa, which covers […]
This is one in the series of my reviews of television commercials involving sports and corporate brands Women’s football is gaining corporate support worldwide ahead of the FIFA Women’s World Cup in France this month. Several super brands are reaching out to the huge demographic that supports women’s football by placing their names in the […]
The National Basketball Association (NBA) has named NBA Vice President and Managing Director for Africa, Amadou Gallo Fall as President of the Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa scheduled to begin play next year. Fall will assume his role as BAL President immediately while assisting in the […]
It is the most anticipated fight of the season and it promises to be an explosive encounter. The international boxing community will hold their breath on Sunday, 2 June as Anthony “AJ” Joshua defends his world titles against Andy Ruiz Jr in a heavyweight boxing bout slated to hold at the Madison Square Garden in […]
Fenerbahce midfielder Victor Moses remains Nigeria’s leading footballer on social media with just three of them having more than a million followers, according to a new report by RESULT Sports. The Global Digital Football Benchmark 2019 – Players Edition was released at the end of April with a coverage of the top 275 players […]
There was an exciting start to the first two races of the 2019 Nigeria Road-X Championship racing season that was held during Easter at the Motorsport Raceway in Edo State. Nigeria’s biggest motor racing event saw Robson Omasheye of Fastlane Motorsports and Jack Affara of Throttle Heads Racing tied on 19 points after the opening […]
Spanish football league, LaLiga, has garnered over a million Nigerian followers on its English language Facebook account (with 53m+ followers). This feat underlines LaLiga’s huge support in Nigeria as fans not only watch the matches but also interact and engage on social media to show support. The LaLiga Facebook page gives fans access to official […]
The art of great storytelling is learned. Great stories leave the reader enthralled as they pass across knowledge and life lessons. The story of Anthony Joshua is still being written and it has the potential to become a great one. Generations from now, it could become a nighttime story for kids gathered under the digital […]
A few weeks ago, I was asked to moderate an interview on one of Nigeria’s leading football WhatsApp groups, Nigeria Football Support Platform (NFSP). The guest was Mario Leo, founder of RESULT Sports, one of the leading digital agencies working in sports. Being a digital researcher in sports myself, I have followed their work over […]
AS Roma’s decision to set up a Pidgin English Twitter account to cater to its Nigerian fans is finding great reception. In just 24 hours, they have hit more than 11,000 followers. Take a look at AS Roma Pidgin: https://twitter.com/ASRomaPidgin?s=09 The club has become close to the heart of Nigerian Twitter since 2018 with fans […]