A versatile Sport Contributor with columns in The Guardian, Goal.com as well as television commentary on Brazil’s SporTV and Channels TV. Published by CNN, Chimurenga Chronic, among many others.
I am a specialist in sport communication, sport crisis management, fan engagement and the Olympic Movement.
Lolade Adewuyi holds a 2017 Master of Sport Administration (MSA) at the Russian International Olympic University, Sochi (a legacy of the 2014 Winter Olympic Games), specialising in communication and marketing.
Yesterday was an interesting one. I finally got the opportunity to make a presentation about the RIOU MSA course to the visiting staff and 20 sports management masters students of the Université Paris-Sud while being watched by our Vice Rector and Director of Studies. My talk started with the city of Sochi being the “gateway […]
I recently watched an Al Jazeera documentary about the progress that is being made by women footballers in Rwanda, more than two decades after the ugly genocide that tore that country apart. While football is not and can never be a panacea for righting the wrongs of the past and making amends for human rights […]
Sports economists have written about the impact of the amount spent on sport on countries’ ability to win medals at the Olympics. It is the reason why the United States will always predictably top the medals table every year. Their annual sports spending is above every other country in the world. World champions Germany have […]
Open today’s Complete Sports newspaper, Nigeria’s biggest sports daily, and you are confronted by adverts promising travelers work and sweet pay in Dubai and Turkey, as long as you have an international passport. An advertiser even sweetens the deal with the headline: “First time ever, Pay back in Dubai!!! Get a 2years Dubai visa + […]
Why have African music stars kept quiet as Kwazulu Natal, scene of xenophobic violence in April against immigrants, prepares to host the 2015 MTVBase African Music Awards?
In April 2015, Ondo State was faced with a health scare after 20 men died in the town of Ode Irele after consuming alcohol laced with methanol. The health ministry’s response via social media helped to quell fears among the populace