Spanish LaLiga giants Real Madrid have begun plans to monetize their content via mobile operators across Africa. The record UEFA Champions League winners have contracted Telecoming to distribute their content throughout the continent.
Clubs like AS Roma have begun catering to African fans through digital channels by setting up a Pidgin English Twitter account. The official LaLiga channel is also posting in Pidgin on Facebook but they have yet to monetize the engagement.
Telecoming, the European technology company specialized in digital services monetization, has signed an agreement with Real Madrid to become the exclusive distributor through mobile operators of its digital content in Africa.
Real Madrid, the most valued football club in the world (€1.646M according to Brand Finance), will rely on Telecoming to offer through mobile operators in Africa, a better and unique digital experience. Telecoming will also provide the technology needed to monetize this service through carrier billing and will promote it through its internal AdTech agency.
Cyrille Thivat, CEO of Telecoming, explains “we are happy to be the exclusive partner of Real Madrid C.F. that has relied on Telecoming for our know-how in terms of distribution, production and monetization of mobile entertainment services. We will rely on the extraordinary dynamism of the African market and its maturity towards mobile payments to successfully promote Real Madrid’s digital content offer “.
Telecoming has the exclusive license of the club’s mobile content in other European countries and intends to develop with success its collaboration with Real Madrid among African fans.