Kwese signs World Cup free-to-air deal with BON

Kwese TV and the Broadcasting Organization of Nigeria (BON) announced a deal on Monday that will see local stations broadcast the 2018 World Cup in Nigeria:

Through Kwese’s FIFA WorldCup official rights, 32 matches will be made available free-to-air for terrestrial channels via this deal. The matches include Nigeria games, matches involving the four African representatives – Egypt, Senegal, Tunisia and Morocco, as well as the opening and closing ceremonies, among others.

The deal has come with less than a month to the start of the tournament after several months of negotiations.

This means that Kwese should be able to attract more advertising to their platform with signals that will be seen across the length and breadth of the country. Nielsen estimated that 16 million households watched the 2014 World Cup via national broadcaster, NTA. That’s a market that many advertisers would like to reach.

Last week, Kwese also reached an agreement with AIM group, owners of the Cool FM, Nigeria Info FM and Arewa FM network, as official radio broadcasters of the World Cup.

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