The world as we know it will never be the same again. Since January when news of the spread of the Coronavirus began to hit the airwaves across the world, I would never think that it would come to a moment like this. When bad things happen in a faraway place, you say a silent […]
(Press Release) Nigeria’s leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited have secured the media rights to broadcast a live English Premier League match per week on Free-To-Air television over the course of the 2019/2022 rights cycle. The Sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-To-Air […]
Two of the most recognizable women in Nollywood have been starring in adverts by Globacom over the last year. And they have been leaving memorable impressions in their wake. Patience Ozokwor and Sola Sobowale are both middle-aged stars who have made great careers in Nigeria’s film industry. So when they are tapped up by Globacom […]
Facebook has released data that indicates 10 million people from around the World talked about the 2019 Africa Cup of Nations on the platform during the month-long championship. Egypt hosted the AFCON from June 21 – July 19. The tournament generated more than 30 million interactions (posts, comments, likes, shares) on the social network as […]
A few weeks ago I visited the new Mike Adenuga Centre that houses the Alliance Francaise Lagos and the French Cultural Centre on the bend of Alfred Rewane Road, Ikoyi. As I stepped inside the newly commissioned facility, it brought back beautiful memories of the time I spent learning the French language 16 years ago. […]
Spanish LaLiga giants Real Madrid have begun plans to monetize their content via mobile operators across Africa. The record UEFA Champions League winners have contracted Telecoming to distribute their content throughout the continent. Clubs like AS Roma have begun catering to African fans through digital channels by setting up a Pidgin English Twitter account. The […]
The Copa America, South America’s premier international football championship, began on June 14 in Brazil. It will run until July 7. Nigerians and Africans looking to watch the 46th Copa America can catch the action live on HD via StarTimes. The broadcaster has secured exclusive broadcast rights to the tournament for Sub-Saharan Africa, which covers […]
This is one in the series of my reviews of television commercials involving sports and corporate brands Women’s football is gaining corporate support worldwide ahead of the FIFA Women’s World Cup in France this month. Several super brands are reaching out to the huge demographic that supports women’s football by placing their names in the […]
The National Basketball Association (NBA) has named NBA Vice President and Managing Director for Africa, Amadou Gallo Fall as President of the Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa scheduled to begin play next year. Fall will assume his role as BAL President immediately while assisting in the […]
It is the most anticipated fight of the season and it promises to be an explosive encounter. The international boxing community will hold their breath on Sunday, 2 June as Anthony “AJ” Joshua defends his world titles against Andy Ruiz Jr in a heavyweight boxing bout slated to hold at the Madison Square Garden in […]